Microsoft’s HoloLens could be in danger, according to a troubling report that emerged this week. According to more than 20 current and former Microsoft employees that spoke with Business Insider, Microsoft’s HoloLens division is in disarray. The same report claims that HoloLens 3 was canceled in mid-2021, Microsoft’s $22 billion contract with the military is behind schedule due to inadequate development progress, and there’s a dispute within the company regarding the market that Microsoft should focus on.
Alex Kipman, Microsoft technical fellow and head of Microsoft’s HoloLens division, disputed the claims made in Business Insider’s report. Kipman claimed that “HoloLens is doing great,” though he did not address any of the other items in the report.
There’s said to be a rift inside of Microsoft when it comes to the future of HoloLens and Mixed Reality. It’s claimed that some inside the company want to focus on consumers while others want to continue pushing exclusively toward businesses and the military. There are also alleged internal disagreements spawning from Microsoft’s partnership with Samsung to build mixed reality devices.
This week’s poll focuses on the market that Microsoft should focus on in the future. Specifically, we’d like to know if you think Microsoft should create a HoloLens built with consumers in mind.
At the moment, HoloLens 2 costs $3,500. The mixed reality headset is also aimed squarely at businesses and the military. For example, NASA uses HoloLens on several projects. Microsoft also has a $22 billion contract with the U.S. Army to create combat-ready variant headsets.
With perpetual talk of the metaverse and Apple potentially entering the mixed reality space, some have voiced interest in Microsoft rolling out a consumer-focused HoloLens. The company has worked on mixed reality for years, so it should have a head start in the space.
On the other hand, some want Microsoft to continue doing what it’s doing, which is focusing its efforts on businesses and the military. While it’s unclear if Microsoft makes a profit off of HoloLens at this point, the company does have several large contracts.
New report reveals Microsoft’s future AR strategy; HoloLens 3 is dead
Business Insider has today published a follow-up report with more details about Microsoft’s canceled HoloLens 3 augmented reality headset. The partnership with Samsung is said to include a headset with a set of screens inside, powered by a Samsung phone in your pocket.
Review: Surface Laptop SE is the new standard for K-8 Windows PCs
Starting at just $250, Microsoft’s first foray into affordable laptops for the education market is a winner. With a gorgeous design, excellent thermals, and a fantastic typing experience, Microsoft would do right to sell this directly to consumers as well. Let’s just hope Intel can make a better CPU.
