Apple today shared a pair of iPhone 13 ads highlighting key features like battery life and the durable Ceramic Shield front display. In the first spot, titled “Doin’ Laps,” a child sets his iPhone 13 up on his bike and then cruises around the neighborhood capturing a long video.
At the end of his journey, which lasts for five hours, the iPhone is still recording and has not run out of battery. “What will you do with even looooooonger battery life? Relax, it’s iPhone,” reads the video description for the ad.
In the second spot, titled “Run Baby Run,” a toddler plays with an iPhone 13, running around with it, dropping it on the floor, banging it on various items, and dropping it in the sink. The iPhone survives intact, and the video ends with the tagline “Toddler resistant. Relax, it’s iPhone.”
The “Relax, it’s iPhone” series is not new, and Apple has shared other videos in this series to preview Find My, the iPhone’s durability, and other features. Apple has used the “Relax, it’s iPhone” tagline for both the iPhone 12 and the iPhone 13.
Related Stories
Tiny iPhone 13 Mini Outlasts Giant iPhone 12 Pro Max
Amid major battery life improvements across the iPhone 13 lineup, even the iPhone 13 mini now surpasses last year’s iPhone 12 Pro for battery life when streaming video. Though there are battery life improvements during virtually all tasks, streaming video performance is where the iPhone 13 lineup’s battery life boost is most apparent:iPhone 12 mini: 10 hours iPhone 12: 11 hours iPhone 12…
iPhone 13 Pro Max Gets Nearly 10 Hours of Battery Life in Continuous Usage Test
Arun Maini today shared a new iPhone battery life test on his YouTube channel Mrwhosetheboss, timing how long all four iPhone 13 models last on a single charge compared to older iPhone models. Maini said all of the iPhones had 100% battery health and were set to an equivalent brightness, and each iPhone was subjected to the same usage. While the test is not scientific, and might not…
15 Features the Original iPhone Didn’t Have When First Announced
Sunday will mark the 15th anniversary of Steve Jobs introducing the original iPhone at the Macworld Expo in San Francisco, and while the device revolutionized the smartphone industry, it’s easy to forget how much the iPhone has improved since then. To celebrate the upcoming occasion, we’ve put together a list of 15 features the original iPhone didn’t have when it was first announced. App…
iPhone 13 Batteries Positively Excel at Video Streaming Compared to iPhone 12
Apple has made much of its iPhone 13 battery life improvements, noting for example that the 13 Pro Max offers the longest battery life ever in an iPhone. However, when you look at Apple’s own battery comparisons versus the iPhone 12 lineup, it’s the streaming video performance that the company has eked out of its new smartphones that really stands out. iPhone 12 mini: 10 hours iPhone 12: 11…
Apple Watch’s Life-Saving Potential Highlighted in Suspenseful ‘911’ Ad
Apple today shared a new ad titled “911” that emphasizes the Apple Watch’s life-saving potential during emergencies. The suspenseful ad revolves around three individuals named Amanda, Jason, and Jim who were each able to get help by dialing 911 using the Apple Watch, with the ad highlighting excerpts from their frantic phone calls with dispatchers. Amanda, for example, said that her car had…
Apple Shares ‘A Dozen Eggs’ Shot on iPhone Video
Apple today shared a new video in its ongoing “Shot on iPhone” series, this time commissioned from French film director Michel Gondry, known for movies like “Eternal Sunshine of the Spotless Mind,” “Be Kind Rewind,” “The Green Hornet,” and “The Science of Sleep.” The video focuses on eggs in various fantasy settings and situations, ending with an iPhone shot of chickens. The entire short…
Tile Buyer Life360 Selling Precise Location Data on Millions of Users [Updated]
Location tracking service Life360 has been selling the precise location data of tens of millions of its users, according to a new report shared by The Markup. Life360 bills itself as a “family safety platform” app that is meant to allow family members to keep tabs on one another with tracking software that’s installed on smartphones, and there are both Android and iPhone apps. The…
Redesigned Apple Watch Series 7 Could Prioritize Longer Battery Life Over Additional Sensors
Apple could skip adding new health sensors to this year’s redesigned Apple Watch Series 7 in favor of improving the battery life of the device, based on rumors and recent reports. According to well-respected Apple analyst Ming-Chi Kuo, the Series 7, expected to drop in September, could feature the first significant redesign the Apple Watch has had in several years. As part of the redesign,…
Popular Stories
Review: M1 Max MacBook Pro After Three Months
It’s now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it’s changed his workflow. Subscribe to the MacRumors YouTube …
New iPhone SE Likely to Launch in April Based on Production Timeframe
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at…
Apple Updates AirPods 3 Firmware to Version 4C170
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what’s included in new firmware updates for the AirPods, so we don’t know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the AirPods software, but firmware is…
New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, …
Microsoft Releases Office for Mac Update With Full Apple Silicon Support in Excel
Microsoft has released a new version of its Office for Mac productivity suite that includes an updated Excel app with 100% native support for Apple silicon machines. According to the release notes accompanying version 16.57, Excel will now run natively on Macs powered by Apple’s M1-series processors without having to use the Rosetta 2 translation layer, which means anyone using a Mac with an …
Apple’s US Education Store Now Requires Institution Verification to Buy Discounted Products
Apple is now requiring that customers in the United States verify that they’re active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple’s education store in the United States. Apple’s education stores offer models of the iPad and Mac …
ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple’s ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple’s future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain…
Rumored iPhone 14 Pro Feature Delayed Until Next Year
Apple’s long-rumored under-display Face ID technology will not be coming to the iPhone 14 Pro, according to recent reports. Based on the latest rumors, it now looks unlikely that the 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max will feature Face ID technology under the display as several reports claimed over the past year. Display industry consultant Ross Young, who often reveals …
